As the strategic lead for Glasgow Life’s Culture, Tourism and Events portfolio, Billy is responsible for the promotion of Glasgow as a leading cultural and major events centre with an unrivalled leisure and business tourism offer; inspiring more local, national and overseas visitors to come to Glasgow and boosting the city’s tourism economy.
A key part of Billy’s remit includes directing Glasgow’s Major Events Strategy; working with local and national agencies, major cultural bodies, and UK and global sports federations to attract world-class events to the city. Billy has been involved in the delivery of some of Glasgow’s most high-profile events and their associated cultural programmes, including the 2014 Commonwealth Games. His involvement in major events will continue through Glasgow’s hosting of the UCI World Cycling Championship in August 2023, and the World Athletics Indoor Championships in March 2024.
In his role, Billy leads the work of the Glasgow Convention Bureau, which coordinates the city’s bids for more than 100 prestigious conferences and business events annually. He also provides leadership across Glasgow Life’s arts, music and cultural venues, including Glasgow Royal Concert Hall and Tramway, as well as the city’s world-renowned museums and civic collections. Billy’s role underpins Glasgow Life’s commitment to improving the mental, physical and economic wellbeing of Glasgow’s communities through the power of culture and sport.