Glasgow music fans invited to shape the future of live music in the UK
The first-ever Music Fans’ Voice survey launched today (Monday 3 February 2025), giving Glasgow gig-goers a direct say in shaping the future of live music in the UK.
Music is nothing without the fans and this survey will give audiences a chance to have their say about the future of live music. This first of its kind survey is a chance for live music lovers to be heard on subjects ranging from dynamic ticketing to how they decide which shows to go to.
The Music Fans’ Voice survey was commissioned by Greater Manchester Combined Authority, with support from The Mayor of London; Glasgow Life; Liverpool City Region; combined authorities in the West Midlands and Tees Valley; and Cardiff and Belfast city councils.
This survey builds on the recommendation from the UK Parliament’s Culture, Media and Sport (CMS) Committee for a ‘fan led review’ of live and electronic music, as happened in football. This is a chance for music fans to highlight which areas matter most to them.
Findings will give fans a data driven seat at the table. Helping to inform decision making in Government, the music industry and city regions around the UK on how to support all areas of live music, improve the audience experience and protect our live music spaces.
Mayor of Greater Manchester, Andy Burnham, said: "Music has always been central to Greater Manchester, whether through culture, identity or its huge economic contribution. However, music is nothing without its fans. We want to hear from music fans across Greater Manchester, and the country to properly understand their views and thoughts about the music sector in the UK.
"I’m thrilled to be partnering with other mayoral combined authorities, local authorities and the music industry to deliver this independent, fan-led survey of the music sector."
The Mayor of London, Sadiq Khan, said: "Our live music industry is world renowned, with an incredible diversity of artists performing in venues of all sizes every night of the year. The industry plays a key role in driving our economy, but we know that grassroots venues continue to face significant challenges.
"I am committed to working in partnership to support these vital venues and the first ever UK-wide Music Fan survey is a fantastic opportunity for those who love live music to have their voices heard – helping us to continue building a better London for everyone."
Katie Duffy, Senior Arts and Music Programmes Manager at Glasgow Life and Glasgow’s UNESCO City of Music lead, said: "As the UK’s first UNESCO City Music, Glasgow offers one of the most immersive live music experiences in the world. From our legendary grassroots venues to our outstanding Ovo Hydro arena, we enjoy a strong reputation for emerging talent and are recognised by the world’s biggest artists as a must-play destination thanks to our passionate fans.
"Live music is part of our city’s identity, bringing communities together, supporting jobs and driving our visitor and night-time economies. We also know how vital our audiences are in keeping this ecosystem thriving, which is why we fully support the Music Fans’ Voice survey.
"This important first-of-its-kind initiative will ensure gig-goers in Glasgow and across the UK have their voices heard on the issues that matter most to them – from ticketing and affordability to accessibility and venue sustainability. We encourage the UK’s music lovers to take part and help shape the future of live music, ensuring it remains vibrant, inclusive, and sustainable in our city and beyond for generations to come."
Click on this link to complete the first-ever UK Music Fans’ Voice Survey. It takes 10-15 minutes to complete, and all responses are anonymous. For more information, visit https://musicfansvoice.uk/